WHO ARE WE?
It starts with—you guessed it—a story.
You could say it all started in 1998.
Our founder, Jessica Leving Siegel, was an imaginative, gap-toothed fifth grader then. And she had just won her first award for a website she’d created from scratch to explain autism to other kids.
It wasn’t a class project: Jessica’s brother, Billy, had been diagnosed with autism a few years prior. She had hated feeling helpless as she watched him struggle among peers who just didn’t get it. But things changed after she created that website. Kids in Billy’s class started asking questions, instead of making assumptions. They started including him, instead of leaving him out when they didn’t understand him. Because of that basic little website, Billy’s whole world changed.
And Jessica's world changed, too. She had always loved writing and photography—but this time it was different. This time, she had told a story that mattered.
A few decades of journalism, marketing, and communications work later, Jessica’s drive to tell stories with a purpose is what eventually led her to create a company dedicated to doing just that. Today, she and a dynamic, hand-selected team of talented creatives are proud to leverage their skills to help changemakers harness the power of storytelling to achieve their goals—and tell their own stories.
Together, we work with nonprofits and socially responsible companies looking to ramp up their communications efforts and grow their audience—all from the lens of powerful, impactful storytelling.
Why?
Because we know the right words can start a movement.
Because we've seen how striking the right chord with the media can change lives.
Because stories... can change the world.
ABOUT: JESSICA
FOUNDER & CEO
Jessica Leving Siegel (she/her) is an award-winning writer and communications specialist with experience spanning the newspaper and magazine industry, the nonprofit sector, and the disability community.
Before launching Sing Creative Group, she got her start as a journalist, writing for publications such as USA Today, The Boston Globe, The Jerusalem Post and more. When she realized she wanted to use her storytelling skills to champion the causes she cared most about, she moved into the nonprofit world, and spent 10 years working on internal comms teams for organizations such as The Jewish United Fund, Spertus Institute, The American Lung Association, and Walder Group. Now, she uses her expertise to help other changemakers hone their messaging and amplify their impact. Recent client PR wins have included hits in Parade, HuffPost, USA Today, The Chicago Tribune, ABC7 News, and more.
She is also the author of three children's books, host of The Special Siblings Podcast, and the founder of her own nonprofit organization, The Center for Siblings of People with Disabilities.
Jessica earned her MBA from The Kelley School of Business at Indiana University, and holds a BS in Journalism from Boston University, in addition to several smaller certifications and training programs. She currently lives in the Chicago suburbs, where she and her husband spend their free time wrangling their young son, a rambunctious dog and two cats.
OUR TEAM
Great storytelling takes a great team.
With over a decade of experience in communications, we've cultivated a list of talented, trusted creative partners who specialize in graphic design, web development, video production, animation, and more. Whatever your project demands, rest assured: we’ve got someone on speed dial. And we'll work together in perfect harmony to ensure your story is a showstopper.
Depending on your project needs, you may also work with one of our below team members:
Christine Lupella (she/her), Associate Creative Director
Christine Lupella is a talented writer and editor who is passionate about using her skills to give back. She has previously been a writer and project manager for the Jewish United Fund of Chicago, and was an award-winning journalist and managing editor for newspapers in Wisconsin and Minnesota.
Ashley Rodriguez (she/her), Social Media & Design Specialist
Ashley Rodriguez is a social media whiz who has worked in nonprofit marketing and design for nearly a decade. She has a proven track record of success helping clients grow their reach and engagement online, and creating beautiful visuals that capture brand personality. She holds a BFA in graphic design from St. Edwards University.
Lyndsay Storm (she/her), Project Assistant
Lyndsay Storm is an experienced project manager and marketing assistant. She holds a BA in social work from the University of Iowa and enjoys contributing to cause-driven projects.
Isabella Guillén (she/her), Administrative Assistant
Isabella Guillén is an experienced administrative and marketing assistant with a knack for copywriting. She loves helping brands find their voice and tell their stories. Isabella studied marketing at the Centro Educativo Logros in Maracaibo, Venezuela and speaks fluent Spanish and English.
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